Badelia’s Uncommon Confections
Brief / Develop a new brand, packaging, and e-commerce site for a domestic kitchen based pastry wholesaler.
In 2026, we were approached by our neighbor and Portland-based pastry chef Amelia Lane to brand her new venture, Badelia’s Uncommon Confections. Her introductory product is a line of “Chocolate Salami” flavors. Because of the uniqueness of her product, it was essential we find a way for her to fit in amongst the fine products sold at artisanal shops around Portland while also making clear to potential customers what exactly was for sale.
Services / Brand Identity / Logo Design / Label Design / Product Photography / Shopify Site
Team / Jess Leftault / Becky Solomon, Technical Lead / Amelia Lane, Founder & Owner, Badelia’s Uncommon Confections