Context

In June of 2015, I joined the board of what was then known as the Rose City Gay Freedom Bands. I was a long time supporter who had played with several of the bands and eager to see what I could bring to the organization. The board chair, Denny, asked me to join the board because we needed to assess the group’s future and the best way to go about growing the organization.

What started as a short conversation became a multi-year process to redefine the organization’s identity and mission to what it is today. By the end, we would have a new name and logo for the organization, new mission, vision, purpose, promise statements, and the confidence to believe the organization could do bigger things.