HomePlate Youth Services Rebrand & Web Design

Brief — Develop brand deliverables that gives staff the tools to communicate clearly with program participants and the broader community

Role — Project Lead

Services — Brand Strategy & Identity, Logo Design, Print Media

Completed — Winter 2021

Context

In December of 2020, HomePlate Youth Services hired a new Director of Development, Marie Piayai, who recognized pretty quickly that she didn’t have the professional marketing materials she needed to fundraise and engage with donors.

Heading in to the second year of the pandemic, another endeavor began for this nonprofit; they started fundraising to purchase and renovate a new building for their programs. The capital campaign for a new building and more robust housing options for their youth became integral to their rebrand.

Personality

  • Empowering

  • Youth-Driven

  • Empathetic

  • Intentional

Meeting Youth Where They Are