Context

In early 2016, I entered a design contest for a children’s clothing company logo. Based out of Brooklyn, the owners, who remain anonymous to me, were looking for a brand that was fun, hip, and cool, but were unsure how to achieve that without using a cliche peach icon.

Online design contests often have unpredictable results, but I managed to come up with a clever and fun logo with minimal direction. Planning and sketches were important and had to be completed quickly in order to compete with the other designers.